If you're thinking differently about how we engage and educate older homeowners. Complete the form to connect with ourVP of Technology and Product Development Heather Shanahan.
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Most lenders chase quantity over quality: pushing ads, buying cold leads, and relying on volume over clarity.
That approach might work for car loans or cell phone plans, products everyone needs, where the decision is quick, the risk is low, and switching is easy.
But reverse mortgages are different. It’s tied to someone’s biggest asset, their home, and their future security. If quantity worked in this space, the industry wouldn’t still be converting at just 2%.
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